Basically they are talking about getting away from cable TV. Amazon, NETFLIX, HULU, etc are taking over with the more popular shows that people are watching instead of watching traditional cable TV. Less people now-a-days are already leaving or getting out of their cable TV contracts to go to NETFLIX, HULU, and a others because it is a lot cheaper, has more options as to what shows they would like to watch, and if a new episode comes on today it's already available there to watch at the users convenience. There is a $50-$75 difference in price from those apps In mentioned and cable TV providers depending on which company you have.
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